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Binary MLM (multi-level marketing) is a popular business model that is based on a binary tree structure. In this model, each member of the MLM organization recruits two new members to join the organization, forming two branches in a binary tree structure. Each of those two new members then recruits two more members, and the process continues down the tree.

The binary MLM structure allows for unlimited growth potential, as the number of members in the organization can double with each level of recruitment. This creates a powerful network effect, where each member has an incentive to recruit new members and help them succeed.

In a binary MLM, members earn income not only from their own sales, but also from the sales of their downline (the members they recruit, and the members those members recruit, and so on). This creates a passive income stream, as members can earn money even when they're not actively selling products.

However, binary MLMs have also been criticized for their potential to be pyramid schemes, as they often rely heavily on recruitment and can collapse if recruitment slows down. It's important to thoroughly research any MLM opportunity before getting involved, and to be aware of the risks involved.